Roof Repair & Replacement in Central Florida
Serving Plant City, Lakeland, and Surrounding Central Florida Communities
Repairs, replacements, and insurance claims handled for you. Rated 4.9 stars on Google with 100,000+ clients served across the True family.
Why Us
#1 Roofing Repair & Replacement Company in Central Florida.
We're the fastest growing roofing company in Central Florida, serving Plant City, Lakeland, Winter Haven, Wesley Chapel, and beyond. From small repairs to full replacements, our licensed crews deliver reliable, high quality roofing, and we handle the insurance claim process for you from the first inspection to the final walkthrough.
- 100k+ Clients Served
- Trusted by over 100,000 happy customers across the True family of companies.
- 12+ Years Of Experience
- Providing top-quality roofing services Central Florida homeowners count on.
- 4.9 Stars On Google
- Read our 5-star reviews from verified Central Florida customers on Google.
Why Us
We Handle Your Insurance Claims So You Don't Have To
From storm and hurricane damage to full roof replacements, True Roofers handles it all. We manage the entire insurance claim process for you, so you never have to argue with an adjuster. Licensed, local, and available 24/7.
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Free Inspection and Damage Documentation
We start with a thorough roof inspection and document all damage with detailed photos and reporting - the evidence your insurance claim depends on.
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We Work Directly with Your Adjuster
Our team communicates directly with your insurance adjuster, presenting the documentation and advocating for the full scope of covered work so you are not left negotiating on your own.
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We Complete the Approved Work to Code
Once your claim is approved, our licensed crews complete the repair or replacement to the Florida Building Code, and we handle the final documentation your insurer requires.
Roof Repair Services
For Every Kind of Damage
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Storm Damage
Has your roof been damaged in a storm? We can fix that, fast.
Storm Damage Help -
Hurricanes
Did your home suffer hurricane damage? We specialize in roof restoration and emergency tarping.
Hurricane Response -
Hail
Was your roof damaged by hail? We inspect, document, and have you covered.
Free Hail Inspection -
Fallen Trees
Was your roof damaged by a falling tree? Our team handles the job from start to finish.
Tree Damage Repair -
Fire Damage
Has your roof been damaged by fire? We are experts in roof fire restoration.
Fire Damage Repair
Need your roof replaced? We handle that too!
When a repair is no longer enough, True Roofers handles complete roof replacements - asphalt shingle, metal, tile, and flat roofing systems - built to Florida Building Code and backed by our workmanship. We help you understand your options, your financing, and whether your replacement may qualify for insurance coverage.
True Roofers
Areas of Service
True Roofers serves homeowners across Central Florida, including Plant City, Lakeland, Winter Haven, Wesley Chapel, Auburndale, and Davenport. Don't see your area? We likely serve you. Contact us today!
View Service Areas
Meet Our CEO
ISSAC TURPIN
Issac Turpin was born and raised in Polk County, Florida, the son of two pastors and a product of faith, grit, and deep Central Florida roots. With nearly 30 years in the construction and restoration industry, Issac built his career from the ground up, turning hands-on trade experience into a powerhouse of companies known for speed, integrity, and full-service execution. As one of the original founders and the CEO of True Corp, he leads with the same values he was raised on: work hard, stay grounded, and do right by people, whether it is a customer, a crisis, or a team member looking to grow.
A father of four, plus stepchildren he loves as his own, and a builder at heart, Issac is not just focused on profits, he is building a legacy. One that empowers others, sharpens leaders, and raises the standard across every job site and boardroom. His leadership style blends strategic intensity with personal conviction, holding high expectations while showing up shoulder to shoulder with the people behind them. At True Corp, culture matters, results matter, and leadership starts at the top.
Thank You Central Florida!
100,000 Customers Served
We Are Active In Our Community
Giving Back To The Community
We are heavily involved in our local community, including sponsoring local children's sports teams, collecting resources for victims of natural disasters such as hurricanes, raising money for ALS research, and other involvement.
Learn More
What Central Florida Says
Real Reviews From Real Central Florida Customers
5-star Google reviews from homeowners we have served.
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"Chris was very polite and professional and explained everything they were going to be working on and left the property clean and ensured everything was working before they left."
GM Gina Martin Google Review · Jan 2026 -
"True Roofers did an incredible job on my new home. I originally planned on installing shingles, but Duane took the time to walk me through my options and talked me into going with a standing seam metal roof instead. I am so glad I listened. The metal roof completely changed the look of the house, and I have zero regrets. The quality of the workmanship, attention to detail, and overall professionalism were top notch from start to finish."
BP Bobby Paulk Google Review · Jan 2026 -
"Huge thanks to the team at True Roofers for making my roof replacement so stress-free. I was worried about the insurance process, but Krysta walked me through every step and handled the heavy lifting with the claim. The installation was fast, and the new roof looks amazing. It is hard to find contractors this reliable who actually show up on time and deliver exactly what they promise."
JM Juan Manso Google Review · Jan 2026