Meet Our CEO

Issac and Mark were two childhood friends with a shared drive. They both knew they wanted to build something special that allowed them to use their people skills, work ethic, and sales ability to create real value. The idea for True was born the day Mark left the sales job they shared and took a role at a local plumbing company.

What he saw there didn't sit right: crews would tear into a customer's home to fix an issue, then leave the mess behind for someone else to figure out. No cleanup. No rebuild. No respect for the homeowner's experience.

Mark called Issac, knowing he had a background in construction, and said: Why don't we do the whole thing ourselves? From that moment, the idea of True took shape. They started small, grew fast, and eventually built a full-service company known across Central Florida for doing it the right way.

Today, Mark has moved on from True to launch a new venture: a small business consulting firm that helps young entrepreneurs build strong foundations for their own companies, many of them starting exactly where he and Issac once stood. He carries forward the same principles that helped build True from scratch: serve people well, solve problems fully, and lead with integrity.